Friendship PB News Social Media Strategy for Branding and Growth

Social Media Strategy for Branding and Growth


Always note that a social media management agency is a powerful tool for brands. It’s a way to keep in touch with customers, share information about your business and products, and advertise. But there’s more to it than that: social media can help you increase customer loyalty and grow your brand. The key is picking the right strategy for your company – one that makes sense both in terms of your budget and the scope of what you want to accomplish on social media channels like Facebook, Twitter or Instagram. Here are some tips for developing your own effective social media marketing strategy:

Don’t be everywhere

Before you go and start a presence on every social media platform, ask yourself: how much time do I have? How much money do I want to spend? What are my goals for this platform? Is it more important for me to grow my brand awareness, or is it more important for me to increase sales by 10%, or whatever your company’s specific goals may be. Once these questions are answered, focus on only one or two platforms.

By choosing which platform(s) you want to focus on first, you will be able to better tailor your content around those specific audiences and see results sooner than if you had tried all at once.

Fill a niche

When you fill a niche, you’re marketing to a specific group of people. For example, if your product is a new type of dog food that’s designed to help heal skin problems in dogs with sensitive skin and allergies, you can target dog owners with those specific afflictions. In other words, the niche market is made up of customers who have the same problem or need as your company’s product or service caters toward.

This can be done through hashtags on Twitter or Facebook posts that mention certain keywords relevant to the topic being discussed by followers; for example: “We made this video about how our new dry dog food helps with allergies.” You could also create a hashtag exclusively for this purpose so no one else uses it (aside from other social media users).

The most important thing when filling a niche is doing it well—don’t rush into creating content just because there seems like there may be an opportunity there. If people aren’t engaging with what you want them too then they won’t come back again soon after seeing those posts either way so make sure everything feels right before launching anything out into cyberspace!

Learn from others

  • Learn from others

There’s no better way to learn what works or doesn’t work than by looking at the brands you admire and finding out what they do right. By looking at their social media account, you can see what types of posts they post, how often they post them and when they post them. You can also see how engaged their followers are with each post and which ones generate the most engagement. This gives you an idea of where your brand should be posting in order to get the most engagement out of your audience as well.

  • Look at your competitors

This might seem like a no-brainer but it’s important to look at what your competitors are doing in order for you to get ahead of them on social media platforms such as Facebook, Instagram, Twitter and LinkedIn etcetera… You want to know what kind if content these companies are posting in order for yourself not fall behind in any area concerning digital marketing strategies such as SEO (search engine optimization), PPC campaigns etcetera….

Post regularly

  • When you post consistently, you’re building trust with your followers. When they know that they can always count on you to share the latest news and updates, they’ll be more likely to keep coming back for more!
  • If there’s one thing social media has taught us, it’s that people love consistency. Your followers are going to get bored if you only post once a month; why not make them happy by posting something new every day? That way, when they log into their favorite app or website, they’ll see something new every time—and that’s good news for both them and your brand!

There’s a purpose behind every post you make

One of the most fundamental keys to social media success is consistency. Your audience needs to know that you’re there, and they need to have a sense of what to expect when they visit your page or follow you. In order for them to do this, you must be deliberate in how often and what kind of content you post—and it’s important that those decisions are based on some kind of strategy.

It also helps if that strategy is realistic and achievable for your brand. You don’t want to overpromise by making unrealistic goals (such as “We will double our followers in 30 days!”), or worse yet, under-deliver by posting low-quality content every day without fail because someone told them they should be doing so (we all know how quickly people get tired of seeing ads). Instead, focus on being relevant—posting things that are interesting enough for people who already like what you do, but not so niche as to turn off potential new followers who aren’t already familiar with your brand’s voice or style of humor/content creation/etc.—engaging—making sure each post has something valuable attached: whether it comes from an informative article link shared with permission from its author; an entertaining short video clip uploaded directly from YouTube; insider knowledge shared through a personal anecdote about working at a particular company; etc.; interesting—creating posts that capture attention because there’s something unique about them compared with others online right now; helpful–providing useful information such as links which educate readers on topics related

to their interests without trying too hard; authentic–being honest about who owns the account (vs pretending like someone else does); human–showing vulnerability through posts which show behind-the-scenes glimpses into life outside work hours as well as inside ones…and FUN!


There’s no secret formula for social media success. It takes time, dedication, and consistency to grow your audience and build trust with them. But with these tips in mind, you can start building a powerful brand that resonates with your target market.